Viz Explorer, a leading provider of operational intelligence solutions for casinos, has lately announced that it has partnered with OpenWager, a custom branded social casino platform provider.

Open Wager is the premier B2B partner in delivering custom branded social casino entertainment to enjoy anywhere, anytime. Open Wager’s game content, enhanced social platform and game analytics drive revenue, retention and maximize brand loyalty. Open Wager is headquartered in San Francisco with regional offices in Boulder, Budapest and Bucharest.

Pursuant to the partnership, the companies will launch VizExplorer SocialLink for OpenWager for integration with VizExplorer applications to enable casinos to use social games to drive incremental property visits and foster loyalty among online players.

The technology partnership between the two companies arises from the growing adoption by casinos of social casinos into their marketing mix, and their constant need to drive more players to visit their properties more often. The OpenWager Platform is one of the first technology platforms to enable rapid delivery and operation of a wide range of customizable social casino games that let casinos stay connected to current customers and acquire new players.

OpenWager technology will initially be integrated with campaignViz–VizExplorer’s marketing campaign tool–to give casino marketers a view into social casino players’ cross-channel behavior and a direct marketing channel through which to deliver offers to prompt visits and on-property activity. Future integrations with slot optimization tool floorViz and later hostVizOps, the company’s sales enablement solution for intelligent player development, will provide additional player analysis tools to see both online and on-property activity to further inform marketing offers and player development strategy.

John Cahill, OpenWager CEO was thrilled that OpenWager has been selected to be VizExplorer’s social casino partner. He believes in the power of the social casinos to drive visits, engage players anywhere, and extend a casino’s brand to social and mobile, and look forward to partnering with VizExplorer to prove the use case to operators considering the move to a social casino.

According to VizExplorer CEO Ian Bonner, “Many customers are already dabbling with social casinos, but are missing the deeper analytics and direct marketing ability to help them truly understand and engage this audience,” “Adding analysis of social gaming behavior is a boon for marketers seeking to connect with players when they’re online and on their mobile devices.”

According to gaming market research firm Eilers & Krejcik Gaming, social casino games will become a $4.4 billion market in 2017.

VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.